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In the heart of Old Scottsdale, celebrities and Super Bowl fans found out who is the "Next" Big Thing as they gathered for a party hosted by ESPN The Magazine. The main event was a concert by Grammy award-winning rapper Ludacris, who was joined by R & B Artist Ciara. The guest list included some of the sports world's hottest athletes and Hollywood stars who weighed in on "What" and "Who" has the "IT" factor or what ESPN likes to call, the "Next" one. Arlene Santana was invited to find out what is next...

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Tags:	bader bowl ciara espn ludacris music super tv

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