Tiredness Kills
155 views since 2007-12-21
RAC have done this drive safe video over the Christmas season, making people aware of the dangers of driving when you’re tired. It looks very different to normal transport safety advertising, but still makes you think of not driving when you’re sleepy. Utilising the animation efforts of Bloom and the musical talents of Dam, AMVBBDO and RAC working in conjunction with Partisan films, have created an animated spot that shows the perils of “nodding off” at the wheel. RAC aims to come to the rescue of motorist in all the problems and challenges they face on the roads, in this instance warning them of the risks they face at the wheel.
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