Viacom - Microsoft - Hulu - Nielsen - Invidi - P&G - MediaBytes 12.20.2007

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* VIACOM and MICROSOFT sign extensive multi-platform deal. * HULU makes content available on top video sites. * LOCAL TV sees big drop in ad spending. * NIELSEN provides data to INVIDI for addressable TV ads. * P&G goes UGC for new Pringles spot. Get the full story at Media30.com

Credits: Media 3.0 with Shelly Palmer
URL: http://www.media30.com
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