Cuervoton auditons samples

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New York, NY, January 2007 – Jose Cuervo, the world’s largest Tequila company, has partnered with urban superstar Pitbull, Hip Hop mogul Chingo Bling and rising talent Malverde to announce the 2nd annual talent search for “La Nueva Generación”, the next generation of Latino artists in urban music. Known as Cuervotón, the contest will serve as a platform for exposure to unsigned artists, ensuring the longevity of Latinos in the music industry in partnership with, BMI, Gibson, Def Jam’s Roc La Familia and Atlantic Records. Jose Cuervo is also partnering with LIFEbeat, The Music Industry Fights AIDS charity organization, which is dedicated to reaching America’s next generation with the message of HIV/AIDS prevention.

Credits: Mark crutch
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