Snapple Scores with Super Premium Tea Ad during Super Bowl XLI
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Maker of the Best Stuff on Earth Highlights "Good for You" Lineup of Green, White, Red and Black Teas Rye Brook, NY, January 31, 2007 / PRNewswire / -- Snapple, maker of the Best Stuff on Earth, will showcase the metabolism-boosting powers of its Green Tea in a 30-second spot airing during the biggest game on Earth – Super Bowl XLI. The ad is Snapple's first to air during the Super Bowl and celebrates its new super premium line of Red, White, Green and Black teas. The commercial, created by Cliff Freeman & Partners, follows a tea-loving pilgrim on his quest for metabolic enlightenment, and highlights EGCG, the natural antioxidant in Snapple Green Tea which has been proven to help boost metabolism. It will air during the fourth quarter of the game. "We're using this opportunity as a first-time Super Bowl advertiser to deliver the 'good for you' message in a humorous way," said Bryan Mazur, VP of Marketing for Snapple. "Consumers want teas with authentic taste, pure ingredients and real, functional benefits. Even our approach to advertising is real – we didn't shoot our commercials on a back lot in Hollywood – this Green Tea spot was shot on location in China, and we traveled to Thailand and Africa for our White and Red Tea spots."
| Credits: | MultiVu |
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| URL: | http://www.prnewswire.com/mnr/snapple/26781/ |
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